More than 20 of the world's top blog networks are using FeedBurner's advertising services in some shape, form or capacity. And, according to our recent inventory calculations, all of that blog content plus the addition of many individual contributors and some big commercial publishers has translated to a 300% increase in available advertising inventory in the last six months alone.
We're not talking about any run-of-the-mill content either - these blog networks are some of the biggest, baddest, most influential blog networks in this land and other lands. The 22 we highlight below account for over 5 million feed subscriptions, 1,500 feeds and more page views than we can comfortably count on our fingers.
While blog networks have certainly contributed to FeedBurner's meteoric growth in advertising inventory, they represent just one piece of the whole story. We're currently delivering 28 million feed subscriptions daily and have hundreds of millions of available blog/site impressions. You can read about some of the individual contributors and buzzworthy publisher and podcaster activity in the Publisher Buzz section of our site.
Without further ado, here's the list of participating blog networks, neatly organized by the alphabet:
- B5 Media - A global new media network with two million unique visitors a month featuring more than 150 blogs on a wide variety of subjects ranging from entertainment and news to technology and sports.
- Blogcenter.net - Collection of Italian blogs including Motoricerca, a search engine blog and Verdenatura, a nature and ecology blog.
- BlogHer Network - a network of over 300 blogs affiliated with BlogHer, the Web's number one guide to blogs by women.
- Blogo.it - Highly trafficked independent blog publisher in Italy ranked highly by Audiweb/Nielsen.
- Blogpire Productions - Blogs for the product-oriented consumer covering coffee, fast food, kitchen gadgets, HDTV and gaming.
- Blogsummit.ru - Network of premium blogs in Russia spanning a variety of topics including information technology, economy and automobiles.
- Corante - Unbiased source on technology, business, law, science, and culture news from the blogosphere.
- Federated Media - John Battelle's author-driven network reaches tens of millions of unique readers with influential blogs covering technology, parenting, media & entertainment, sports and automotive.
- Gawker Media - Nick Denton's collection of 12 popular blogs including Gawker, Gizmodo, Defamer, Lifehacker, Wonkette and Consumerist with over 73 million page views per month.
- GenerationMP3 - French network covering MP3s and the music on Internet including music, playlists, search engines, technology and labels.
- Glam Media, Inc. - A unique hybrid of editorial content and a network of top-ranking fashion sites attract 6 million visitors a months to read about the worlds of fashion, beauty, and celebrity style, while providing women a unique shopping experience.
- Gothamist - A popular network of city blogs that has grown to 14 cities in America, Europe, and Asia and currently receives more than five million visitors sessions per month.
- Know More Media - Business blog network containing multiple sites that address finance, sales, management, ethics, marketing, operations, communications, customer service, entrepreneurship, and information technology.
- Lockergnome - A publishing platform that enables people to form relationships informally, fostering content discovery in "three dimensions"
- Mazoo.net - Russian blog network covering a range of topics including technology, business, entertainment and health.
- Metroblogging - The world's largest network of city-focused blogs with over 700 bloggers contributing to more than 50 cities.
- MojoSupreme.com - A privately held company focusing on consumer internet media properties and marketing technology products and applications.
- Pajamas Media - Founded in 2004 with the intention of aggregating blogs to increase corporate advertising and creating its own professional news service as well as a new method of fact-checking.
- SeekingAlpha - the leading provider of stock market opinion and analysis from blogs, money managers and investment newsletters.
- TechCrunch - A blog network with hundreds of thousands of combined feed subscribers focused on profiling and reviewing new Internet products and companies, mobile technologies, gadgets and computer gear.
- Thoughts Media Inc. - A corporation focused on creating the best in online enthusiast communities such as PocketPC Thoughts, Smartphone Thoughts and Zune Thoughts.
- Weblogs SL - Independent blog publisher in Spain that specializes in many topics and attracts an audience of early-adopters, influencers and heavy Internet users.
Who's taking advantage of this new ad inventory? Blue-chip advertisers like Discover Card, Allstate, Reebok, Best Buy, Verizon, and many others. Check out our media kit (1.5MB, pdf) or email the advertising sales team for more information about blog or feed advertising and our super-powered ad server.
